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Brad Neelan : Digital Marketing Maven
To maximize online lead generation campaigns, B2B marketers need to focus on the multifaceted customer they serve. Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their program.
Brad Neelan is a published professional and continues to support the growth of the online ecosystem through thought leaderhship. Brad has published the following:
In today’s challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend.
As the media environment continues to face the perfect storm of decreasing ad revenue, business model scalability, and increased competitive pressures, it's as important now as ever to focus on ways to increase value for core customers and audience. For a media property, this can take place in a few ways as the digital landscape becomes stabilized and usage normalizes across channels.
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"Brad is great to work with. He always brings a fresh perspective and new ideas to any project. He takes the time to listen to a Client's needs and offer a solution based on exactly what they are looking for."
Articles by Brad Neelan
The online B2B landscape is a challenging environment for lead generation. The champs are those who can prove themselves to be the right solution at all the stages when a customer is in the market. Oh, and these days, champions must do it all with minimal resources.
To be ‘The Greatest’ B2B lead generator, you have to ‘float like a butterfly, sting like a bee’, and think like Muhammad Ali when aiming to increase and improve leads.
Sep 28, 2011 at 5:29pm ET by Brad Neelan.
The “Freshness” update is Google’s latest algorithm change that took place on November 3rd and has the search world in a stir. In a nutshell, Freshness is an expansion by Google in its efforts to provide relevance when query intent matches a topic that is time sensitive.
But will the change have much of an effect? In a word, yes. It is expected to affect 35% of searches, and with some of the implications to the SERP page and results, this is major shift that marketers need to take into account.
