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Brad Neelan : Digital Marketing Maven
Professional Experience
IPROSPECT, BOSTON, MA
A Leading digital marketing agency with specialization in media strategy and execution across channels including: Paid Search, SEO, Display Marketing, Social Media, and Mobile Advertising. Key agency clients include Staples, Walgreens, Neiman Marcus, Sears, UPS, HP, Novartis, Anheuser-Busch, Thomson Reuters, and Delta.
Senior Client Development Lead
Recruited by iProspect to generate revenue through the successful acquisition of new clients and growth of existing clients by offering digital marketing services. Key role and responsibility is to understand a prospective client’s business and marketing objectives and articulate a digital marketing strategy that will deliver upon the client’s needs and expectations. In addition to driving new revenue, expected to help develop integrated practice opportunities, engage with other Aegis agencies on growth opportunities, publish thought leading articles and content, mentor and train junior team members, and foster team collaboration to produce dynamic results for Business Development department.
- Drove major client acquisition by winning multiple rounds of RFP’s with large enterprise class prospects. Successfully engineered the optimal marketing framework for large complex client campaigns, and achieved 100% through rate on RFP’s to fortune 1000 prospects.
- Acquired over 10 new clients for iProspect through holistic business development efforts.
- Individually generated new business opportunities by creating target account approach and acquiring new sales leads through marketing lead gen and nurturing program. In total produced 20% of new leads to total pipeline in 2010.
- Demonstrated Leadership by guiding teams on pitches and working with four indirect reports to develop strategy for presentations, while also collaborating with internal client service stakeholder teams.
- Grew Existing Clients by over 25% and managed integrated service portfolio while creating additional service opportunities. Responsible for up selling and renewing business while acting as commercial lead.
QUAERO, CSG SYSTEMS COMPANY, Burlington, MA
Leading marketing solutions provider with specialization in using customer insights and strategy to drive business decisions. Key clients include Fidelity, Disney, Thrivent, Chrysler, ESPN, and Dow Jones.
Recruited to create and develop practice area to reach potential clients and strategic partners, develop relationships, and establish new revenue streams. Identified and targeted opportunities with online publishing and media companies, developed account strategy, grew program revenue with existing clients, delivered presentations, and negotiated contracts. Partnered with clients to monetize their customers via data driven analytics programs. Collaborated with internal practice departments to develop new service and product offerings. Managed team of two indirect reports.
- Generated 28% increase in existing account revenue despite client budget costs by consulting with ESPN and developing recommendations to enhance back-end infrastructure and technical structure, add resources to analytics framework, and increase segmentation efforts.
- Tripled pipeline of new business prospects by scaling business development efforts and presenting story of company’s success with ESPN to prospective clients including CBS, Washington Post, Warner Brothers, Kohler, NBC, About.com, Disney, Advance Publications, Hearst, Scholastic, Viacom, Univision, Paramount, Canoe Ventures, H&R Block, Tribune, and The Nielsen Company.
- Enabled pursuit of prospects in media vertical by creating media analytics business strategy, developing new online media service offering and retrofitting all existing services to media industry.
- Supported Marketing Steering Committee in developing company’s top marketing programs through social media, sales lead automation, amplified blogging strategy, and search marketing strategies and tactics.
- Demonstrated online media and interactive marketing expertise as author of blog articles and publication in Inside CRM. Requested to publish in B2B.
Acronym Media, New York, NY
Top ten search marketing agency specializing in leveraging top technology with key talent to create industry’s most sophisticated online marketing programs. Key clients include Four Seasons, SAP, Priceline.com, and Boehringer Ingelheim.
- Recruited to partner with CEO in driving revenue growth through client/strategic partner identification, relationship development, capabilities presentations, and new client acquisition. Forecasted pipeline, defined prospecting strategy, delivered client presentations, developed pricing models, and negotiated contracts. Led team of two direct and two indirect reports to execute on marketing and prospecting strategy and deliver pitch proposals.
- Created solutions in SEO, paid search, analytics, online advertising, social media and marketing, behavioral targeting, contextual, conversion optimization, MVT, online training, and consulting.
- Grew new business accounts by 80% YOY by developing new service offerings, such as social media program, and creating company’s first sales infrastructure, strategy, and process that defined sales targets as Fortune 500 companies with emphasis on luxury products and high wealth marketplace in several verticals.
- Drove penetration of Fortune 500 brands and won business with marquis accounts including company’s largest client, Boehringer-Ingelheim, as well as Circuit City and Advanta among others.
- Maximized agency’s value proposition by forging partnerships with businesses including Omniture, Nielsen Online, Interwoven, Site Tuners, Key Relevance, SEO Moz, and Enquisite.
